About Us

Situated at 6300 N Atlantic Ave in Cape Canaveral, Florida, our shop has been a fixture in the Cocoa Beach, Cape Canaveral and Merritt Island community for over 50 years, evolving from the 76 Dive Station to what is now the Cocoa Beach Fishing Center. Initially, we balanced our offerings between diving gear and fishing tackle but noticed a growing demand for fishing supplies as time went on. This shift in focus led us to concentrate exclusively on fishing tackle and bait, eventually steering us away from diving to fully embrace the world of fishing.

Today, we're known as the Cocoa Beach Fishing Center, a hub for anglers of all levels. We pride ourselves on providing a comprehensive range of live and frozen baits suitable for both inshore and offshore fishing adventures. Our selection includes top brands like D.O.A, Gulp, NLBN, Hogy, Williamson, and C&H in addition to unique, locally made lures.

Our mission goes beyond just selling fishing gear; we aim to foster a community of anglers passionate about the sport, whether they're seasoned pros or just starting out. We're here to share our expertise, hoping to inspire and equip future generations of anglers. Come visit us for all your fishing needs and experience the warm, welcoming atmosphere we're known for. We're excited to see you and wish you tight lines on your next fishing adventure.